"In the lead-up to the Barbie film release last year, a giant Barbie doll was brought to life in Dubai next to the Burj Khalifa... Audiences are generally drawn in by the unpredictability of these ads."
"FOOH can be particularly beneficial for advertisers looking to cut costs. Similarly, it can be a more sustainable alternative to real OOH campaigns... It's certainly a way to make a memorable mark, with many brands having gone viral as a result of these sorts of ads."
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