The translated shows will give podcast networks 'a shot to globalize a medium that has so far largely been a U.S.-centric medium,' said Conal Byrne, CEO of the iHeartMedia Digital Audio Group.
Podcast networks, like Acast, iHeartMedia, and Spotify, are also testing these tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer's brief and translate shows into different languages.
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