How might advertisers be impacted by California's new AI watermarking bill?
Briefly

AB 3211 aims to integrate watermarking in AI systems for identifying AI-generated content, which is essential for maintaining trust in online information, especially during elections.
By requiring labeling of synthetic content, the bill addresses the potential dangers of disinformation and reinforces the need for transparency in digital marketing practices.
The legislation reflects growing concerns about deepfakes and their capacity to influence elections and public perception, promoting a safer and more informed digital environment.
With support from major companies like Adobe and Microsoft, AB 3211 signals a significant shift towards accountability in the realm of digital content creation.
Read at The Drum
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