How media agencies are shifting toward generative AI content in influencer marketing
Briefly

In a new AI study on the creator economy, influencer agency Billion Dollar Boy found that 92% of marketers have commissioned creator content either fully or partly using generative AI. Creators and influencers are embracing the trend too - 91% said they use generative AI at least once a week.
This technology allows creators to develop content that is more personalized and relevant to more targeted audiences at rapid speed. It logically makes sense that kind of AI-enabled evolution is going to be more engaging and convert people to buy our products and engage with our campaigns.
Read at Digiday
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