Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies, presenting both challenges and opportunities for marketers.
Today's consumers are overwhelmed. Information overload and declining trust in brands have created a perfect storm where getting heard - and seen - is harder than ever.
Generative AI introduces a significant opportunity for marketers to rewrite this narrative by owning the conversation and ensuring accurate and authentic brand representation.
Brands that fail to engage in GEO risk losing relevance, leaving vital touchpoints to competitors or unverified sources.
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