As AI continues to evolve, its impact on travel booking is becoming more evident. Consumers are likely to shift away from traditional travel sites towards more interactive, AI-powered solutions. Kayak is leading the charge by developing its own AI model and striking collaborations with Google. Influencers are also becoming key players in travel marketing, with companies integrating influencer strategies to attract consumers. The anticipated changes highlight a potential transformation in consumer habits and the dynamics of travel planning in the near future.
Artificial Intelligence (AI) is significantly altering the landscape of travel booking, with profound implications for how consumers interact with travel platforms.
Kayak's CEO Steve Hafner notes that 2025 could witness a pivotal shift in AI collaborations, like 'a dam breaking' for the travel industry.
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