As Minister for Industry and Science Ed Husic has said, the investment and uplift of artificial intelligence (AI) simply will not be realised if it is not trusted.
Building trust in AI requires transparency. While misinformation is not a new concept, generative AI has significantly reduced the time it takes to create convincing deepfakes.
Even if a piece of online content is later revealed to be fake, it can still do serious harm. The power of social media means misinformation can be shared to millions of people in an instant.
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