"At E.l.f, everything starts with a purpose, and our purpose drives the people. We want to do AI with a purpose, and the purpose is that the human will always be the conductor of what we do."
"We think about AI as a tool, and you still need the human to, sort of, give it the context and ask it the right question, and so forth."
"The point is to make their job easy, so they're not having to do certain tasks. Right when they come in on Monday morning, everything is ready for them."
"E.l.f.'s customers will 'call us out' if they feel like E.l.f. is putting out content that isn't authentic."
E.l.f. Beauty emphasizes a human-centric approach to artificial intelligence, ensuring that people remain integral to its operations. The company uses AI primarily to enhance employee productivity, allowing staff to focus on team connections and company culture. E.l.f. is cautious about using AI for creative tasks, as authenticity is crucial to its brand. The guiding principle is that AI serves as a tool, with humans providing context and direction in its application.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]