"We found that 66% of those businesses were completely invisible. Not underperforming. Not ranking low. Invisible. Zero mentions across all five AI models."
"Only 4% appeared across all five platforms. The average business showed up in less than 1 out of 5 models."
"According to SparkToro's 2024 Zero-Click Search Study, 58.5% of U.S. Google searches end without a click."
"Pew Research Center found that when Google's AI summary appears on a results page, users are 47.6% less likely to click through to a website."
A study of 1,004 businesses across 10 industries revealed that 66% were completely invisible in AI searches, showing no mentions on major platforms. Only 4% appeared across all five AI models. The average business was found in less than 1 out of 5 models. This invisibility is significant as 58.5% of U.S. Google searches end without a click, and AI summaries reduce click-through rates by 47.6%. Traditional metrics like Google rankings do not reflect AI visibility.
#ai-visibility #business-performance #search-engine-optimization #digital-marketing #customer-engagement
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