"Since online platforms have been embraced more readily, there's been a huge expansion in the international visibility for auction houses, particularly those which were either very regional or domestically focused," says Julia Marie Wendl, the owner and chief executive of Kunst-Auktionhaus Wendl in Rudolstadt, Germany.
"For a long time, even when we had Google Translate, we were relying on staff to work through translated lot details to ensure accuracy. With the advance of AI's ability to train itself, we are now able to help the system recognise and implement sensitivities around art historical or market terminology," Wendl adds.
"Our challenge differs from that of traditional auction houses due to the large volume of items we offer for sale [three million annually], from 790 different auction houses, each providing non-standardised information," he says. AI services not only help with the translation of material, but also with the automated categorisation of items from Drouot.com's network of partner vendors, he adds.
"These are challenges that e-commerce has been able to adeptly manage for quite some time now... Traditional e-commerce selling practices are therefore not applicable to auctions, where products are unique and will remain on the market for a very short time," Rochefort explains.
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