Apple has made significant claims about its AI advancements, particularly during the iPhone 16 launch, showcased by advertisements featuring star Bella Ramsey. However, critique arises as the anticipated AI features associated with Siri have yet to materialize, revealing a gap between marketing and engineering. Mark Gurman from Bloomberg highlights the rarity of such a disconnect in Apple's recent history, noting that the high stakes of AI integration makes this oversight particularly significant.
They advertised that it was gonna do that in order to sell the new phones, but that feature never came out. A complete disconnect between Apple Engineering and Apple Marketing.
This is AI. This is Siri. This is at the very core of this major technological revolution. So to the scale this happened, with the importance of these features, nothing like that has happened in modern Apple history.
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