"Despite heightened interest and anticipation for AI in marketing and advertising, there's a notable scarcity of actual AI-led ads this year," said Graham Page, global managing director of media analytics, Affectiva. "This scarcity contrasts with the undeniable fact that AI is being used in ways that are less obvious to viewers throughout the Super Bowl."
Contrary to ads brimming with humor or celebrities, some brands pitched AI as an enabler during the Super Bowl.
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