How AI and customer intelligence will finally make omnichannel a retail reality
Briefly

Retailers are moving from a multichannel model to omnichannel through AI, providing seamless interactions and personalized experiences for customers.
AI enables retailers to engage effectively by predicting customer needs, tailoring experiences, and executing numerous variations for one-to-one interactions, transforming the retail landscape.
Customer intelligence, powered by data and identity, is crucial for successful AI implementation in retail to achieve a comprehensive understanding of customers and improve personalized experiences.
Read at The Drum
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