SoundHound's stock (SOUN) plummeted 16.4% in a three-day period, dropping over 27%. The unenthusiastic market reaction followed their CES debut of an in-vehicle voice assistant.
The technology allows car users to order takeout directly through the infotainment system. SoundHound plans to expand capabilities to banking, ticket purchases, and appointments.
Despite claims of significant demand, with over half of drivers expressing interest, the market response to SoundHound's presentation at CES 2025 was underwhelming.
The market's reaction indicates that SoundHound's ambition to innovate in the conversational AI space faces skepticism, particularly in the face of existing competition and market readiness.
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