We have more clients at CES than ever, which shows you something: Clients are seeking to understand how agencies will cope with technological changes and how generative AI will help agencies to be leaner, faster, and more impactful. This early interest we see at CES is a precursor for what we'll see for the rest of the year. Clients will ask agencies for answers to help solve for a more complex, fragmented world, so no rest for the wicked.
The overall theme for CES this year is when AI and marketing will realize some of the promises made. It feels like the past three years we've talked about potential use cases starting with generative search. 2025 is going to be when push comes to shove, and agencies and media platforms will actually have to prove to clients how it drives their business.
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