Guide to AI chatbots for marketing: Options, capabilities, and tactics to explore
Briefly

The first attempt at creating an interface allowing a computer to hold a conversation with a human dates back to 1966, when MIT professor Joseph Weizenbaum created Eliza.
Basic chatbots follow scripts and decision trees to provide canned responses. AI-powered chatbots, on the other hand, use NLP and ML algorithms to understand and process user queries.
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