"Safeguarding the integrity of elections is essential to democracy, and it's critical that we ensure AI is not deployed to undermine the public's trust through disinformation -- especially in today's fraught political climate," Newsom said in a statement.
"These measures will help to combat the harmful use of deepfakes in political ads and other content, one of several areas in which the state is being proactive to foster transparent and trustworthy AI."
The new laws reaffirm California's position as a leader in regulating AI in the U.S., especially in combating election deepfakes.
Large social media platforms are also required to remove the deceptive material under a first-in-the-nation law set to be enacted next year.
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