The robust performance of search was broad-based across verticals, led by the financial services vertical due to strength in insurance followed by retail.
AI really supercharges search. AI is expanding our ability to understand intent and connect it to our advertisers. This allows us to connect highly relevant users with the most helpful ad and deliver business impact to our customers.
While Google's ongoing search dominance has been shaky lately, this quarter's earnings suggest we're a step away from Google's search dominance crumbling.
Emarketer predicts that the tech giant's share of the search advertising market in the U.S. is projected to dip below 50% by 2025 for the first time in a decade.
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