Google, having long dominated the internet advertising market, is now witnessing a potential decline in its search ad market share due to rising competition from AI-powered platforms like Perplexity AI.
Younger generations, such as Gen Z and Gen Alpha, are no longer using 'Google' as a verb for searching online, instead opting for the term 'search.' This change underscores the shift in how new internet users engage with information.
The emergence of AI tools like OpenAI's ChatGPT has transformed how users seek information online, pushing Google to innovate rapidly with its own AI solutions like Gemini to maintain relevance and market share.
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