Traditional search ad spend in the US will heavily favor Google by 2026, with 70.5% projected to go to the tech giant according to a forecast for March 2024.
Google's search ad revenues are predicted to reach $62.87 billion this year and will surpass Microsoft's by more than 10 times by 2026.
71% of adults globally believe generative AI will significantly impact search engine companies, as indicated by data from YouGov and the Reuters Institute.
Google's AI advancements and Meta's AI Chatbot on its search bars are encouraging users towards generative AI search, with 61% of Gen Z already using AI tools over traditional search engines.
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