Google upgrades Search to combat deepfakes and demote sites posting them
Briefly

Google filters all duplicates of explicit fake content and results from similar searches about you, not just the original removal request, to cover more ground in removing harmful content.
Updates in ranking systems prioritize surfacing high-quality, non-explicit results for queries involving people's names to reduce exposure to explicit content by over 70% and educate users on deepfakes.
Google demotes sites with many removal requests and adds 'About this image' feature to Circle to Search and Google Lens, facilitating seamless access to image context and privacy control.
Read at ZDNET
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