Google unveiled generative AI capabilities for Shopping ads, like virtual try-ons and 3D features, and is testing AI assistance for consumer purchase decisions. Marketers can expect more control over font and color guidelines in Performance Max campaigns, along with additional AI editing capabilities for ad customization.
The shift to prioritizing generative AI in search with AI Overviews will have significant implications for advertisers and publishers. Google aims to monetize this move quickly by integrating ads directly into AI Overviews. Future plans involve experimenting with sponsored search and shopping ads within the AI Overview window.
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