Google's recent tests reveal a shift from paperclip icons to real blue anchor text links in AI Overviews, potentially increasing user interaction with linked content.
There is speculation around whether this change will genuinely drive more clicks on the links provided in the AI Overviews, but the lack of data leaves us uncertain.
The screenshots shared by Sachin Patel on X highlight the experimental phase of this transition, showcasing a more traditional hyperlink format in AI Overviews.
Despite the apparent advantages of blue hyperlinks, Google's reluctance to share user engagement data means we can't conclusively determine the effectiveness of this approach in boosting interactions.
Collection
[
|
...
]