"I've got three Gen Z-ers at home, and watching them shop, it's very video-based," said Madrigal.
"It coincided with struggling to keep up on our social channels with professional-looking photography, and as finances became more strapped, I decided to give it a try," Smyth says.
"I admit, I was frustrated at first if it would generate images without shadows or reflections, or have an unidentifiable object in the photo," she explained.
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