Google is now testing out an AI Sales Assistant through a 'Shop' CTA on branded organic sitelinks. When clicking the CTA, a chat window opens up with the ability to ask questions that serve results for the website.
The chat serves product results based on the free listings data, indicating a shift towards more personalized e-commerce experiences.
This feature seems to be in its beta stage, leaving questions about retailer participation and automation, highlighting uncertainties in its rollout.
This new AI chat feature aims to facilitate e-commerce searches by providing tailored product results drawn from interactive chat sessions with users.
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