Google rolls out new AI-organized search results, AI Overview links | MarTech
Briefly

Google's new AI-organized search results are rolling out, showcasing a variety of content formats like articles, videos, and forums, enhancing user experience.
In testing, users found AI-organized search results pages more helpful, allowing for the discovery of diverse content and increasing traffic to supporting websites.
Google is also making its AI Overview Ads available to mobile users in the U.S., further integrating advertising into new AI-search features.
The new multimodal Lens features allow users to search with video, ask complex questions about moving images, and easily find product information while shopping.
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