Google revised its advertisement for Gemini, its AI tool, after an erroneous claim suggested Gouda cheese constituted '50 to 60 percent of global cheese consumption'. The false statistic, highlighted by a blogger, led to a public acknowledgment from Google executives who clarified the error wasn’t due to AI hallucination but rooted in data from multiple websites. In consultation with a cheesemonger in the ad, Google decided to remove the incorrect statistic. The blunder showcases the challenges that Google faces amidst heightened scrutiny for its AI-driven initiatives, especially during high-profile events like the Super Bowl.
Gouda was incorrectly stated to comprise '50 to 60 percent of global cheese consumption' in an ad, prompting a re-edit after being called out for the false statistic.
Google's AI tool Gemini faced scrutiny for mistakenly promoting an exaggerated statistic about Gouda cheese, leading to an embarrassment during Super Bowl ad preparation.
In response to the backlash, Google acknowledged the error in its advertisement, with a company executive clarifying it wasn’t an AI 'hallucination' but a misrepresentation sourced from inconsistent websites.
The Super Bowl's high visibility made the incident particularly sensitive for Google, who had previously been criticized for various attributes of its AI outputs.
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