Google's focus has shifted towards multi-modal search input, emphasizing visual and audio input alongside traditional text-based queries, leveraging machine learning for better results.
Google Lens is now one of the fastest growing query types on Search, especially among users aged 18-24, highlighting a shift toward visual engagement.
The integration of Google Lens with AI technologies allows users to utilize their phone cameras for search analysis, transforming how search queries are approached.
With nearly 20 billion visual searches a month, Google is expanding Lens capabilities, including video analysis, to enhance user interactions with the search service.
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