Google expands generative AI capabilities for automatically created assets | MarTech
Briefly

Google has expanded its generative AI features for automatically created assets (ACA) to English-speaking advertisers in the U.S. and UK. This allows advertisers to use AI to create ad campaigns, providing them with a broader range of ideas and saving them time. Automatically created assets (ACAs) are generated assets such as headlines and descriptions that complement the ones provided by advertisers for their responsive search ads. Generative AI is used to create assets that match users' search queries, ensuring relevant ad content.
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK.
ACAs work in conjunction with responsive search ads by generating new content based on the specific details of the ad, such as the landing page, existing ads, and keywords. When an ad is eligible to appear for a query, both the assets created by the advertiser and the automatically generated assets are considered, and the combination predicted to perform the best is used.
When your ad is eligible to appear for a query, the responsive search ads consider both the pool of assets you've created and the automatically generated assets. The system then serves the combination predicted to perform the best.
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