Google's expansion of AI Overviews in search results aims to provide users with deeper insights directly in the SERP, reducing the need for site visits.
Despite concerns about reduced referral traffic, Google reports that AI Overviews are driving users to a broader range of websites and higher quality visits.
The company is launching AI Overviews in six new countries, with a focus on helpfulness and local language support, enhancing accessibility.
Testing also includes features like saved AI Overviews and simplified language options for explainers, aiming to improve user experience further.
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