Google Drops Vow Against Using AI for Harm; Snap's Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video - ExchangeWire.com
Briefly

Google's parent company Alphabet has revised its ethical guidelines, which previously prohibited the use of AI for potentially harmful applications, such as surveillance and military purposes. CEO Sundar Pichai announced ambitious plans for AI enhancements in Google Search by 2025, expecting significant innovation. In contrast, Snap Inc. reported a revenue increase with a notable rise in active advertisers, asserting that its advertising platform improvements contributed to user engagement. Meanwhile, Instagram and YouTube are experiencing declines in average views, suggesting changing dynamics in social media performance following recent regulatory actions against TikTok.
Google has modified its ethical guidelines, which previously opposed using AI in harmful ways, now allowing developments in surveillance and weaponization.
Snap Inc.'s revenue increased by 14% year-over-year, and the active advertiser count has doubled, thanks to enhancements in their advertising platform.
Despite the drops in average views on platforms like Instagram and YouTube, Snap's performance shows a contrasting growth in reach and advertiser engagement.
Sundar Pichai outlined ambitious AI search innovations for 2025, furthering Google's strategy to lead in AI-driven search capabilities.
Read at Exchangewire
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