Google-commissioned report claims gen-AI ROI is real
Briefly

Our research shows that early adopters of gen AI are reaping significant rewards from increased revenue, to better customer service, to improved productivity, Oliver Parker, VP of global gen AI go-to-market at Google Cloud.
Of the C-suite executives surveyed, 61% reported deploying gen-AI tools with 86% among them reporting revenue gains of over 6%, as per a National Research Group report commissioned by Google.
Generative AI is impacting productivity, security, business growth, and user experience. 45% of respondents noted tools doubling employee productivity, while 77% reported improved leads and customer acquisition.
Read at Theregister
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