Alphabet Inc.'s Google is rolling out ads in AI-generated search summaries to reveal the revenue potential of AI projects amidst investor concerns about potential cannibalization of its lucrative search business.
Google's AI Overviews, summarizing search results, have faced criticism for inaccuracies and reducing the volume of traffic to publishers' sites, impacting their ad revenue based on website visits.
Despite rolling out AI Overviews, Google will not share ad revenue with the publishers whose content is referenced within these AI summaries, igniting further concern among content creators.
The US Justice Department's scrutiny of Google creates pressure on the company to demonstrate fair competition in AI and search, amidst ongoing antitrust litigations regarding its search business monopoly.
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