Alphabet Inc.'s Google is launching ads within AI-generated summaries in search results, aiming to prove that costly AI initiatives can yield revenue.
Despite concerns from investors about generative AI threatening Google's core search business, the company believes integrating ads within AI Overviews can mitigate this risk.
Testing ads in AI-generated summaries began in May, and the feature is now available to all US users on Google's mobile app, emphasizing a new revenue strategy.
This rollout represents a strategic move to assure investors of the financial viability of Google's AI-driven projects amidst growing apprehensions about their impact on established services.
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