* By Ronan Shields
"Generative AI" is already the key talking point of the marketing industry this year with Microsoft's $10 billion investment in ChatGPT-maker OpenAI widely considered a game-changing development.It is within this context that Google, the online marketing industry's dominant power, showcased its experiments in Search Labs at its developer conference Google I/O earlier this week.
"Generative AI" is already the key talking point of the marketing industry this year with Microsoft's $10 billion investment in ChatGPT-maker OpenAI widely considered a game-changing development.It is within this context that Google, the online marketing industry's dominant power, showcased its experiments in Search Labs at its developer conference Google I/O earlier this week.
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