Generative AI's application to brand safety is said to speed up the process and be more accurate
Briefly

* By Michael Bürgi



The use of generative AI across the media landscape seems to get more ubiquitous by the week.In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.
Read at Digiday
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