Generative AI is viewed as a once-in-a-generation technology that poses both excitement and uncertainty. Organizations face the challenge of determining how it adds value across stakeholders.
Successful navigation of generative AI's unpredictable impact involves strategic investments in AI projects. Companies like Tesla have embraced incremental advancements, allowing them to build expertise and create customer value.
To fully harness generative AI, firms should conduct experiments to improve performance, collaborate with partners to combine strengths, and invest in the right talent and infrastructure.
Organizations must create value for customers while preparing for broader shifts caused by AI technologies. This approach helps companies manage disruption and gain insights crucial for their future in an AI-driven market.
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