The majority (70%) of organizations have increased their investment in GenAI over the past 12 months, though only 8% consider their deployments as 'mature production'.
While the figure of GenAI deployments in mature production is low at 8%, it has doubled over the last year, indicating growing acceptance and integration.
GenAI is being utilized in 3.5 application areas on average by IT decision-makers, with software development being the top application at 41% usage.
PwC has identified several GenAI use cases in software development, such as automatic test script generation, troubleshooting, code reviews, and documentation generation.
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