From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
Briefly

from Digiday6 months ago
Companies spent over $107 million on AI product ads in H1 2024, up from $5.6 million in 2023. IBM, Microsoft, and GoDaddy led with $52 million, 48% of total ad spend.
Digidayhttps://digiday.com/marketing/from-the-super-bowl-to-the-olympics-ai-companies-are-spending-more-on-ai-related-advertising/
TV ads comprised 54% of AI ad spend, online video ads reached $15 million, display ads over $14 million, and paid social ads $13 million, with a focus on Twitter.
Digidayhttps://digiday.com/marketing/from-the-super-bowl-to-the-olympics-ai-companies-are-spending-more-on-ai-related-advertising/
Tech giants like Adobe, Salesforce, Qualcomm, and Apple, along with startups, heavily promote AI products. Companies are diversifying marketing across out-of-home, social, and streaming.
Digidayhttps://digiday.com/marketing/from-the-super-bowl-to-the-olympics-ai-companies-are-spending-more-on-ai-related-advertising/
During the Summer Olympics, major brands like Microsoft, Google, Intel, and Alibaba are promoting AI products. Microsoft debuted a commercial for their AI platform Copilot during the opening ceremony.
Digidayhttps://digiday.com/marketing/from-the-super-bowl-to-the-olympics-ai-companies-are-spending-more-on-ai-related-advertising/
Read at Digiday
#ai-advertising #marketing-strategies #tech-giants #summer-olympics #media-advertising-trends
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