Mayer emphasized that as users gravitate towards AI-driven search summaries, advertisers will need to provide detailed information, enhancing the visibility and relevance of their offerings.
She pointed out that search advertising, such as with concert tickets, must evolve, with ads needing to convey comprehensive data including seat availability and pricing.
Mayer underlined that this shift would necessitate a deeper partnership between advertisers and search engines, enabling a more effective ad integration with AI.
Ultimately, she suggested that this could pave the way for chatbots transitioning from subscription models to ad-supported frameworks, leveraging the detailed search information.
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