Figma's acquisitions of Diagram and Visly illustrate a strategic approach to bolster its capabilities in AI and design technology while eliminating competition.
The acquisition of Diagram highlighted Figma's desire not only for technology but for leadership talent, specifically seeking to integrate AI innovation into their existing platform.
Visly's software facilitated Figma's introduction of Dev Mode, showcasing how acquisitions allow Figma to rapidly advance its technology without developing features internally.
Figma's approach mirrors that of FANG companies, acquiring startups to enhance their offerings and prevent potential competitors from gaining traction.
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