Mango's CEO Toni Ruiz emphasized, "It's about faster content creation" as the brand embraces AI for advertising, reflecting a significant shift in the fashion industry.
Mango's innovative approach to using AI-generated models has reportedly contributed to their highest revenues in four decades, showcasing the financial potential of this technology.
As Mango leads the shift towards AI in advertising, industry experts note that AI's potential extends beyond cost-saving; it could aid in innovative design processes.
With AI models costing significantly less than human models, companies like Mango can streamline their advertising efforts while maintaining a fresh aesthetic, challenging traditional norms.
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