"We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do," Meta vice-president of product for generative AI Connor Hayes told the FT.
"They'll have bios and profile pictures and be able to generate and share content powered by AI on the platform... that's where we see all of this going," he added.
Meta has long invested in AI and has spent the past year stuffing all kinds of generative AI tech into its existing products.
The service already boasts hundreds of thousands of AI characters, according to Hayes. But if Meta is to be believed, this is just the start.
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