Expedia is set to launch an AI assistant, Romie, trained on a mix of in-house and OpenAI models to aid users with search, itinerary building, and trip modifications via iMessage and WhatsApp.
The AI assistant will provide smart search options on the Expedia website, allowing users to describe preferences like 'Rooftop and view of the sea' to find suitable hotels, leveraging diverse data sources for personalized recommendations.
Expedia's focus on utilizing AI for features like real-time updates on flight changes, weather alerts, and suggesting alternate accommodations near airports showcases its commitment to enhancing the travel experience.
Competitors like Booking.com and Airbnb have also ventured into AI-powered trip planning features, emphasizing the importance of incorporating artificial intelligence into the travel industry.
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