Estée Lauder & Microsoft use generative AI to enhance marketing effectiveness & respond to trends faster.
Estée Lauder leverages Microsoft's AI tools for local campaigns and product development, aiming to build stronger connections with consumers.
The partnership showcases how brands collaborate with tech giants for generative AI capabilities, while Microsoft makes Copilot AI companion available to all advertisers.
Estée Lauder not exclusive to Microsoft, deepening relationships with Google Cloud for more generative AI applications.
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