Epic Games announced a new feature for Fortnite called the Persona Device, set to allow creators to design customizable AI NPCs. During the State of Unreal 2025 event, a demo showcased an AI character, Mr. Buttons, who exhibited a range of emotions and interactive capabilities. This follows the earlier introduction of an AI Darth Vader, which faced criticism for its responses. As the use of AI in gaming rises, concerns over actors' legacy rights have emerged, leading to scrutiny from SAG-AFTRA regarding AI's impact on their industry.
As Mr. Buttons attempted to get the player to press a button, the Epic Games brass conversed with the artificial intelligence, demonstrating the AI's wide range of emotions and reactions possible through the tech.
Epic Games explained that the new feature will be available through the Unreal Editor for Fortnite, giving players the power to equip their NPCs with voice prompts, knowledge, goals, personalities, and more.
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