"In recent weeks, more automakers have released roadmaps to build key pieces of automated driving software rather than outsourcing the technology. Because automakers see vehicle tech as a brand-defining component, a Tesla license can become a hard sell. Rivian, for example, is going deeper into vertical integration by designing a proprietary chip for the brain behind the company's autonomous driving computer. CEO RJ Scaringe even broached the idea of pursuing a robotaxi business at Rivian's Autonomy & AI Day in early December."
"The company said going in-house cuts costs by 30% and provides more control over how the software is integrated and deployed. "To integrate, I can't do this with all these suppliers," Paul Costa, Ford's head of electrical engineering, told Business Insider. "We need to bring this stuff in-house, and it allows for this ability to do the trifecta at once: smaller, cheaper, and higher performance.""
Tesla offered to license Full Self-Driving to other automakers while several manufacturers announced plans to pursue autonomy internally. Companies such as Ford and Rivian are mapping roadmaps to build key automated driving software instead of outsourcing. Nvidia released a toolkit that lowers the barrier to pursuing autonomy. Automakers view vehicle technology as brand-defining, making a Tesla license more difficult to accept. Rivian is designing a proprietary chip for its autonomous driving computer and has considered a robotaxi business. Ford plans eyes-off driving for public roads by 2028 and said in-house development cuts costs by about 30% while enabling tighter integration and better performance.
Read at Business Insider
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