EA CEO says generative AI is at the "very core of our business", almost three years after saying NFTs are "an important part of the future of our industry"
Briefly

from VG2476 months ago
EA CEO Andrew Wilson emphasized the vital role of Generative AI in their business, coinciding with tech investment trends, even as investor impatience grows.
VG247https://www.vg247.com/ea-ceo-says-generative-ai-is-at-the-very-core-of-our-business-almost-three-years-after-saying-nfts-are-an-important-part-of-the-future-of-our-industry
The concept demo "Imagination to Creation" showcased generic gaming elements, illustrating quick world-building but ultimately conveyed little about genuine game development challenges.
VG247https://www.vg247.com/ea-ceo-says-generative-ai-is-at-the-very-core-of-our-business-almost-three-years-after-saying-nfts-are-an-important-part-of-the-future-of-our-industry
Despite the demonstration's technical impressiveness, it served primarily as a promotional tool rather than an indication of EA's forthcoming game innovations.
VG247https://www.vg247.com/ea-ceo-says-generative-ai-is-at-the-very-core-of-our-business-almost-three-years-after-saying-nfts-are-an-important-part-of-the-future-of-our-industry
EA faces the real challenge of asset transfer between different game engines, highlighting the complications inherent in utilizing generative AI across varied platforms.
VG247https://www.vg247.com/ea-ceo-says-generative-ai-is-at-the-very-core-of-our-business-almost-three-years-after-saying-nfts-are-an-important-part-of-the-future-of-our-industry
Read at VG247
#generative-ai #video-games #investment #ea #nfts
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