A recent Bloomberg report outlines significant issues in Apple's AI development, suggesting the company is lagging years behind competitors. Notably, it claims there will be no Siri upgrades at WWDC 2025 due to poor leadership, misaligned budgets, and ineffective team communication. The report highlights conflicts within Apple, particularly with AI leader John Giannandrea's failure to secure necessary funding and insights from SVP Craig Federighi's realization of generative AI's importance after using ChatGPT. These challenges have led Apple to rethink its approach to developing AI technologies.
Problems, they say, are gifts to help you change. If that's the case, then Apple has some changing to do, at least when it comes to AI development, which a new Bloomberg report suggests is in crisis.
It paints a picture of weak leadership, conflicting priorities, flawed decision-making, and problematic integration between teams. It particularly points at weak communication between Apple's AI and marketing teams.
Some of the biggest problems, however, appear to be based on misalignment of budget, as some teams got less than they needed to put effective AI solutions together.
It seems that at that point, he finally understood the threat posed by genAI and mandated that work on artificial intelligence intensify - which is when work on what we now call 'Apple Intelligence' really began.
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