Dotdash Meredith partners with OpenAI to license content for generative AI models, enabling enhanced ad business and protection against siphoning referral traffic by Big Tech.
Collaborating with AI firms is crucial for digital publishers to counter the disappearing referral traffic caused by tech giants prioritizing engagement on their platforms through generative AI.
OpenAI's assistance in developing new AI features for DDM's properties, along with enhancing contextual targeting through D/Cipher, showcases the strategic benefits of this partnership.
The move to partner with generative AI companies like OpenAI reflects a broader industry trend where publishers need innovative solutions to maintain traffic and relevance amidst Big Tech competition.
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